We elevate digital presences

by translating your business goals and customer needs into impactful online solutions that drive growth.

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01 /  Our Approach

A digital agency with design at the forefront

01 / Our Approach

Our team and network is comprised of industry experts and experienced developers with a shared passion for designing digital products, experiences, and tools that solve valuable problems for customers.

Product & Design Driven

This inherent trait inspires us to build customer feedback & data informed digital solutions that fulfil your customers' latent needs while achieving business goals. Our lean approach focuses on building the right solution for your customers while avoiding development waste.

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01/03

Painless Development

No need to recruit and lead a multidisciplinary tech team. No matter your technical or digital capabilities, our project managers are dedicated to guiding you through the full-stack development process while acting as a single touch point.

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02/03

Digital Growth Empowerment

Our goal is to evangelize a long-term digital growth mindset within your organization and inspire continuous improvements. We make sure to coach your team on how to independently and effectively utilize our new digital solutions.

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03/03
02 /  Our Projects

Learn more about the development of some recent projects

02 / Our Projects

Our team's adaptability and wide-ranging technical capabilities have allowed us to effectively develop digital solutions for a diverse range of clients and industries.

Al Nour

2019
Background
Al Nour is a new consumer brand extension of a neon light manufacturer in Milan, which has been hand producing their lights for b2b clients over the past 30 years.
Project Summary
We first gained an understanding of the business & customer needs through interviews & testing prototypes during our discovery phase. Our findings motivated our ideation and eventual development of the first and current iteration of the product, which is a React Native app integrated to Shopify's ecommerce platform. The first version is a configurator that allows  users to customize and visualize their own neon light, and then thier light purchase online.
WEBSITE

Matrika

2019
Background
Matrika is a new table brand with a factory to consumer model that allows them to offer the best prices for the highest quality of design.
Project Summary
Equipped with customer feedback, user metrics, and user recordings we developed a product & UX strategy with the goal of encouraging users to further engage and learn about the table's design intricacies. In executing our roadmap, we most notably built a new homepage that is more mobile-friendly and lush in storytelling content, while empowering the Matrika team to proactively make improvements and updates through multiple user-friendly Shopify apps that we implemented. This initiative resulted in an increase in conversion along with other key engagement metrics.
WEBSITE

Substitute App

2019
Background
We are currently helping a private organization in Italy solve a problem with their current system of employees booking substitutes.
Project Summary
After understanding the business goals, and analyzing data and stakeholder feedback, we narrowed down the core problems and needs to address. We then held a design thinking session to ideate potential solutions, with the outcome being a job posting mobile app for substitution jobs. We next built a high-fidelity prototype, and eventually tested with hundreds of potential users. In this case we decided to go back to the drawing board after receiving user feedback and not being fully convinced of our initial solution. After further understanding the cause of the core problem we are now in the process of building the first iteration of an app to solve it.
03 /  Our Process

A digital transformation with an emphasis on business outcomes

03 / Our Full Process

The goal of our four stage transformation is to solve your essential business or customer needs by building thoughtfully designed and agile digital solutions that drive long-term business growth.

01/04

Discovery

We sit down with you to understand your business goals and vision. We then analyse your users' behaviour, key metrics, customer feedback, and industry trends in order to highlight key problems and inform optimization opportunities.

02/04

Shaping

Our team applies design thinking techniques to collaboratively ideate potential digital solutions. We then prototype and test risks associated to these solutions. All of this drives the product strategy and flexible roadmap for the first version of your revamped digital presence.

03/04

Building

Our design team brings life to the prototype by building a UI & UX that is fluid and suits your brand. Our developers then build in an agile and iterative manner with a focus on robustness. Our digital solutions are often built on a platform that enables your team to make ongoing CMS updates.

04/04

Growth

Depending on your needs, we would focus on boosting traffic or exposure through SEO, optimizing your ads, creating engaging content, or ramping up social media engagement. We then optimize your marketing funnels while further targeting high performing customer segments.

04 / Our Services

Individual services for an extensive range of needs

04 / Our Individual Services

Whether you are in need of a full transformation or require an improvement to a specific component of your existing digital presence, we offer a wide range of individual services that we can suitably match to your goals and needs.

E-COMMERCE PLATFORMS

As a certified Shopify Partner, we are experts at building shops that not only offer engaging shopping experiences, but also enable your team to effectively make continuous improvements and update your store's content and data without coding. We can offer an extensive range of services for your Shopify store and develop custom features with support from our team of Liquid developers.

PRODUCT STRATEGY

Whether you already have an engineering team or not, we are able to help you develop a strong product & design strategy that inspires you to build validated digital solutions that address customer needs while minimizing waste.

Product & Design Services:

- MVP Prototyping & Testing
- Product Strategy
- Product Roadmap Actioning
- Creative UX & UI

E-COMMERCE OPERATIONS

Our team is comprised of e-commerce experts with extensive experience growing operations internationally in the fashion and design industries. We are well-equipped for building online ops solutions suited to a wide range of customers, products, operations setups, and platforms.

Operations Services:

- Ops Integrations & Tools
- New Market Expansion
- Catalog Digitalization

CONTENT STRATEGY

We are firm believers in developing high-quality & visually stunning content, as we have seen first-hand its impact on developing long-term meaningful connections with customers, which often leads to higher conversion and retention.

Content Services:

- SEO Friendly Blog Posts
- Video Content
- Stylized Photoshooting
- 3D Photos

GROWTH MARKETING

We are able to boost traffic and social media engagement through a wide range of digital marketing techniques best suited to your brand, needs, and requirements.

Marketing Services:

- Full Website SEO
- Social Media
- Online Ads
- Conversion Optimization
- E-mail Marketing Campaigns

FULL-STACK DEVELOPMENT

Our product, UX, and development teams work closely together to build robust and effective digital products and experiences in an agile manner with minimal technical debt.

Development Specialties:

- Python & Django
- React Web Interfaces
- React Native Mobile Apps
- Webflow Sites, E-commerce & CMS
- Database Management
- Liquid & Shopify

E-COMMERCE PLATFORMS

As a certified Shopify Partner, we are experts at building shops that not only offer an engaging shopping experience, but also enable your team to effectively make continuous improvements and update your store's content or data without coding. We can offer an extensive range of services for your Shopify store and develop custom features through our team of Liquid developers.

PRODUCT STRATEGY

Whether you already possess a engineering team or not, we are able to help you develop a strong product & design strategy that inspires you to build validated digital solutions that address customer needs while minimizing waste.

Product & design services:

- MVP Prototyping & Testing
- Product Roadmap & Strategy
- Creative UX & UI
- Agile Development

E-COMMERCE OPERATIONS

Our team is composed of e-commerce experts, especially experienced within the fashion and design industries and proficient at growing e-commerce operations internationally. We are well-equipped for building leading online shops for a wide range of customers, operations setups, and platforms.

Operations services:

- Logistics Integration & Tools
- New Market Localization
- Catalog Digitalization
- Online Payments

CONTENT STRATEGY

We are firm believers in developing high-quality & visually-stunning content as we have seen first hand its impact on conversion while establishing long-term meaningful connections with customers.

Content services:

- SEO Friendly Blog Posts
- Video Content
- Stylized Photoshooting
- 3D Photos

GROWTH MARKETING

We are able to scale your digital marketing presence, userbase and social media engagement in a manner best suited to your brand, needs, and requirements.

Marketing services:

- Full Website SEO
- Social Media
- Online Ads
- Conversion Optimization
- E-mail Marketing Campaigns

FULL-STACK DEVELOPMENT

Our product, UX, and development teams work closely together to build smooth digital user experiences for products and features with minimal technical debt.

Development specialties:

- Python & Django
- React Web Interfaces
- React Native Mobile Apps
- Webflow Website, E-commerce & CMS
- Database Management
- Liquid & Shopify

We are passionate about fulfilling untapped digital potential

LEARN MORE BELOW

The untapped potential dilemma.

In 2020 there are countless businesses that offer valuable goods and services but are missing out on opportunities due to their inability to build an effective digital presence. As a result, we frequently see online focused competitors overtake these companies, while overall company growth plateaus despite continuous investment in offline marketing and customer experience, or even ineffective past digital initiatives.

Why don't these particular businesses invest into building strong digital presences?

While many companies possess expert knowledge of their customers and field, they internally do not fully possess the skills and experiences for developing impactful digital presences. Almost all of the companies with this dilemma have already identified digital growth as part of their future strategy but struggle actioning the steps required for building the right solution.

What can Equip do to solve this?

It is our goal to get the ball rolling on your digital growth ambitions by making the development process more accessible and pleasant while translating your business needs into impactful digital solutions. We are a one-stop agency for an expansive range of digital needs with a single project manager that collaborates with you to develop a digital transformation strategy, while saving you the time, stress, and costs of implementing tech or managing a team of digital professionals. It is also our goal to coach and empower your team to independently utilize our new tools in order to update and optimize your digital presence post-elevation process.
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Our e-commerce vision.

We believe design, domain expertise, branding, and sustainability will become more and more valuable for e-commerce success; therefore, our tech solutions are aimed at inspiring businesses to focus more on applying these inherent traits to the overall e-commerce experience and less on the technical intricacies, while at the same time expanding internal digital knowledge.
05 / Our Team

Meet the Equippers

05 / Our Team & Network

Our team and professional network has experience launching online ventures across the world, building successful digital products, developing global integrated operations networks, and managing millions of dollars of online marketing spend with consistently high ROI. Our network of partners and advisors leverage their diverse expertise and past experiences to solve the unique and challenging digital problems that we encounter.

Equip Team

Ian Ruta

Founder

Ian’s mission at Equip is to support companies in their quest for digital prosperity and further competing online by designing and delivering impactful digital solutions. In addition to being the founder of Equip, Ian is currently a Product Manager at Cantieri Digitali where he helps validate, design, and elevate new independent digital ventures from the early idea stage. Ian was most recently the EU Logistics Team Lead at Houzz, where he led the development of an integrated logistics network that enabled millions of monthly active users to purchase from 1k vendors in 20 different EU countries through the Houzz platform.

Advisor Network

Mattia Perroni

Advisor & Contributor

International venture expansion has always been Mattia’s thing, as he has focused on leading people and product development, most recently at: Lazada: the biggest e-commerce company in SEA and now part of Alibaba; Jumia: first African tech unicorn; Houzz’ international private label. Mattia is currently the Founder of Cantieri Digitali: “Through my career I have met too many talented people, so I decided to build a company to elevate them and their ideas”.

Marko Oksanen

Advisor

Marko is currently the co-founder and CEO of Coventures, and has been involved in building digital products and ventures his whole career. As co-founder, product manager or venture designer he has been hands-on building 15+ fast-growing digital ventures in Helsinki & Berlin. Some highlights are using the Rocket Internet blueprint building a marketplace venture from 0 to 10 000+ shipped orders in 1 year. And helping Kasvuryhmä to become the most successful scaleup CEO-community representing over 10 billion in revenue with members creating a 1.3 billion+ impact to Finnish economy.

Partners

Founder & CEO

The Cantieri Digitali team acts as a key driving force for development initiatives at Equip. The team is comprised of senior developers, growth experts, and digital venture builders and leaders. Cantieri Digitali aims at fuelling talents, while preserving their skills, and improving their quality of life. The team builds, launches and manages a portfolio of ventures across a variety of sectors and markets them in order to generate economic and social value, by leveraging internal software development and product management skills.

Founder & CEO

Adventure Club is an award winning Design Studio located in Helsinki, Amsterdam, Turku and Berlin. Adventure Club constantly explore new horizons to create bold new digital products and services for our fearless clients such as adidas, Philips, Suunto, Reima, Calvin Klein and Tommy Hilfiger. Their approach is a mix of human-centered design, business thinking and experimenting.

Get started transforming your business:

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Location

Our team is based in Milan and Berlin, but we are more than happy to setup a call to discuss your digital goals regardless of your location.

Phone Numbers

BERLIN:

+49 151 45028150

MILAN:

+39 347 016 2300